Future of Water Rides on Efficiency, Social Innovation, Data Analytics

Water scarcity is seen as the No. 1 global risk based on the potentially devastating impact it will have on society. Even with greater investment in supply projects, water shortages promise to handicap the very industries that are the backbone of the global economy, especially agriculture. Author Meghna Tare argues that the problem is made worse because water is undervalued and says a better pricing structure and conservation practices can provide rational incentives to invest in water-saving measures.